STRATEGY
#CaseClosed
YEAR:
DISCIPLINES:
SOFTWARE:
BRIEF:
2026
Brand Campaign • Motion
Illustrator • Photoshop • After Effects
D&AD Competition Brief
#CaseClosed is a taboo-breaking campaign around female intimate health introducing Lady Clarity as a symbol of empowerment.
BRIEF
The D&AD New Blood Canesten brief challenged us to create a campaign addressing 'taboos' surrounding female intimate health conditions.
INSIGHT
75% of women experience vaginal thrush at least once in their lifetime, making it one of the most common women’s health conditions.
Yet many women avoid treatment because they fear being judged. Existing advertising focuses on the physical symptoms of thrush, but often overlook the emotional barrier that prevents women from talking about it. The problem is to overcome the embarrassment that stops open conversations.
IDEA
#CaseClosed puts embarrassment on trial.
Our campaign introduces Lady Clarity, a confident, supportive judge who challenges the awkwardness surrounding. Lady Clarity makes intimate health feel normal rather than awkward.
The campaign positions Canesten as a trusted brand that doesn't just treat the physical symptoms and supports every aspect of intimate health.
TEAM
RACHEL TAYLOR, AMIE TRILL
