#CaseClosed
YEAR:
DISCIPLINES:
SOFTWARE:
BRIEF:
2026
Brand Campaign • Motion
Illustrator • Photoshop • After Effects
D&AD Competition Brief
BRAND CAMPAIGN FOR CANESTEN
BRIEF
The D&AD New Blood Canesten brief asks us to create a campaign to address 'taboos' around female intimate health conditions
FINDINGS
75% of women experience vaginal thrush in their life time yet thrush is the most Googled health question people are too scared to ask a GP.
OUTCOME
#CaseClosed breaks the taboos around thrush for women and non-binary people across the UK and Saudi Arabia by introducing the modern mascot, Lady Clarity as a playful yet authoritative judge.
TEAM
RACHEL TAYLOR, AMIE TRILL
