It's Just Water
YEAR:
DISCIPLINES:
SOFTWARE:
BRIEF:
2026
Branding • Packaging
Illustrator • Photoshop • Blender
Dragon Rouge Competition Brief
It's Just Water is an awareness campaign about unrealistic beauty standards for children.
BRIEF
How can branding be used to challenge a contemporary social issue?
Set by global brand consultancy Dragon Rouge, the Modern Protest Brand brief challenged me to respond to a contemporary social issue through branding and visual communication.
INSIGHT
While working at a summer camp, I noticed many children aged 8-13 using expensive skincare products designed for adults. This led me to question why children are being frawn towards adult beauty culture.
My firsthand observation aligned with research from dermatologists, who warn that active ingredients in many luxury skincare products can damage young, developing skin.
IDEA
It's Just Water is a speculative water brand that challenges image-driven beauty culture by making water feel as desirable as luxury skincare.
The frosted, recyclable bottle borrows the visual language of high-end cosmetics, deliberately turning an everyday product into something aspirational. By selling water like it is luxury beauty, the brand questions why children need to buy adult products in the first place.
