CREATING THE WORK
The focus for my uplifting mood box is a cow, as a play on the word 'moo' as a fun reference to mood.
For the background - the flowers are a vibrant yellow and a calming blue, to reflect different moods. They each also have different faces to remind us that every feeling is valid and it is ok to experience them all.
BRANDING, PACKAGING, ILLUSTRATION
Moody Box
OUTCOME
“Moody Box” brings self-care to festivals in a playful, engaging way. Using cows, flowers, and vibrant yellow and calming blue, the kit includes 50 mood-boosting cards, 18 stickers, and a mood tracker to help users reflect, connect, and feel uplifted, balancing joy with calmness in a fun, accessible experience.
FINDINGS
A survey revealed that festival-goers feel happiest when spending time with friends and listening to music, highlighting the importance of social connection and sensory experiences.
Consistent self-care and mindfulness have been linked to a 30% reduction in anxiety rates.
BRIEF
In my first year at university I was tasked to create a well-being toolkit for Lush Cosmetics, with the purpose of uplifting mood at festivals.
The aim was to design a portable, interactive experience that encourages festival-goers to take a moment for self-care and feel more positive.
My toolkit utilises self-care to create a mood-lifting experience that celebrates emotional awareness. By combining Lush’s sensory appeal with a colourful design, it encourages users to connect with their feelings. The box is targeted toward festival-goers seeking moments of calm amid the chaos inside a busy festival. The kit promotes self-care through cards, stickers, and trackers that boost their mood. The design’s warmth and humour make well-being approachable, while Lush’s ethical values reinforce trust and authenticity, creating a meaningful experience.
